I have now become completely confident being in pretty much any social environment while sober. And how long did it take? Around about three months and 15 days. Which really isn’t that long when you think about how I have had to undo about seven years of self and social conditioning that told me I

I just finished this book called ‘Outliers’ by a fantastic author, Malcolm Gladwell and it really got me thinking. The book is primarily about how there is no such thing as raw talent, only people that are fortunate enough to get the opportunity to spend more time doing one particular thing than everyone else. He

I’m an alco-pop. My interests include clubbing, music festivals, parties, and barbeques. I work for myself as a social lubricator and I’m pretty damn good at my job. I’m trendy, versatile, attractive and exclusive. I was the perfect Gen-Y accessory. 

A couple of the girls that work with us – Gaby, Julia and Twist (+ a couple of others from outside FRESH) came up with this great concept for campaign to build awareness for what happens when you binge drink. Basically – when people get pissed, girls end up acting like guys with their complete

Problematic drinking behaviour costs Australia around $15 Billion each year. Of this cost, I would wager that a good proportion of that bill is on footed on behalf of the capricious, weekend excesses of Gen-Y. I have spent the past 2 months (of a year long project) completely sober, venturing into youth drinking environments to

Its Friday afternoon. For most of you reading, those three little words ‘it’s Friday afternoon’ (especially if it actually is Friday afternoon) no doubt conjure up images of the imminent social excesses you are about to experience over the weekend. Me too.

I’m currently at the Norman B, making a few observations. Firstly, looking at how people are talking with each other, there seems to be this invisible boundary when you have a drink in your hand. I guess we feel safe as long as there’s glass between us.  I look to the dancefloor for some insights…

I thought I would post a wee ‘update’ article about where my head is at and how things are going with the HSM research project.

Anyone who has seen the film Into The Wild will be able to recall one particular scene towards the end the movie, very well. It goes as such; the camera opens with the main character (Christopher McCandless) lying on the floor of his soiled trailer. After 2 years of living a life of solitude ‘in

Any regular weekend drinker has a tight affinity with the infamous ‘Sunday Session’. It is a hallowed congregation of sunglass-wearing, hungover, 20-somethings, all prioritising  the last dregs of the weekend over whatever they have to do on Monday. Chris Ruddock (our new Research Psychologist at Fresh) and I went to check out a couple of