Tag: binge drinking

I just finished this book called ‘Outliers’ by a fantastic author, Malcolm Gladwell and it really got me thinking. The book is primarily about how there is no such thing as raw talent, only people that are fortunate enough to get the opportunity to spend more time doing one particular thing than everyone else. He

A couple of the girls that work with us – Gaby, Julia and Twist (+ a couple of others from outside FRESH) came up with this great concept for campaign to build awareness for what happens when you binge drink. Basically – when people get pissed, girls end up acting like guys with their complete

I’m currently at the Norman B, making a few observations. Firstly, looking at how people are talking with each other, there seems to be this invisible boundary when you have a drink in your hand. I guess we feel safe as long as there’s glass between us.  I look to the dancefloor for some insights…

Any regular weekend drinker has a tight affinity with the infamous ‘Sunday Session’. It is a hallowed congregation of sunglass-wearing, hungover, 20-somethings, all prioritising  the last dregs of the weekend over whatever they have to do on Monday. Chris Ruddock (our new Research Psychologist at Fresh) and I went to check out a couple of

I read this fantastic article about how binge drinking is enmeshed within Australian society. I thought I would throw down a three of the key points from the article and open the table up for discussion. Click here to read more from the entire article. 1. Drinking has been apart of our culture from day dot. Drinking

My girlfriend dumped me, an hour ago.

There would be nothing more I would like to do right now than go straight to the Downunder Bar and write myself off on tequila shots with someone that can hardly speak any English. But I can’t, so I type.