Tag: advertising campaign

A couple of the girls that work with us – Gaby, Julia and Twist (+ a couple of others from outside FRESH) came up with this great concept for campaign to build awareness for what happens when you binge drink. Basically – when people get pissed, girls end up acting like guys with their complete

I read this fantastic article about how binge drinking is enmeshed within Australian society. I thought I would throw down a three of the key points from the article and open the table up for discussion. Click here to read more from the entire article. 1. Drinking has been apart of our culture from day dot. Drinking