Maintaining friendships is difficult when you change your relationship with alcohol. But while socialising feels like it’s built around alcohol, it doesn’t need to be.

Brunch is a rising epidemic. From the humble weekly hangout through to birthdays and weddings, brunch is the answer to all and everything. But when your pals are faithful pub patrons, how do you convince them to switch from Saturday night drinks to Sunday morning brunch?

How to catch up with friends without alcohol

Remind them of the power of food as a uniting force.

Humans have been socialising over meals for most of our history. Believe it or not, brunch itself has been around for at least 100 years. However, its form today is nothing short of celestial as food has matured into much more than simple sustenance.

Brunch and catching up with friends without alcohol with Hello Sunday Morning Are your mates at brunch, too?

Variety

Brunch is eggs, brunch is burritos and brunch is cake. No other meal compares in variety. Plus, because you are squeezing two meals into one, you can eat all of this without the guilt. Would you like ice cream with your pancakes, bacon and eggs? We say, why not?

Oh, excuse me! Can I get some vegan maple syrup? … with my deconstructed bacon dust?

Brunch pleases everyone

This is the one meal where the vegetarian options might outdo the carnivorous ones. Mums can bring their babies (both human and canine welcome) and while we don’t condemn infants in inns, the practice is typically frowned upon. Don’t like dressing up? Active wear is on trend. Single and looking? Cafés are the ideal sanctuary to survey other humans over your steaming latte. Brunch is for the people!

Connection

Succeeded only by therapy in terms of value for your emotional well-being, brunch time is an essential component of a healthy life (and healthy Instagram feed).

Lifelong friendships have long been carved in between swathes of smashed avo and vibrant free range yolks. The conversation you have with a mate at the pub, bellowing and gesticulating over noise in that crowded echo chamber, just doesn’t compare. For social connection, brunch is the clear winner. Succeeded only by therapy in terms of value for your emotional well-being, brunch time is an essential component of a healthy life (and healthy Instagram feed).

Hello Sunday Morning and meaningful friendships without alcohol over brunch To me, it’s the most meaningful time of the week

The brunch boom

Where the pub reigned for most of Australian history, brunch venues are taking up residence. They allow us to meet like-minded people in open settings, and provide a place for cultivation of identity and examination of meaning.

You don’t need to give up your social life when you change your relationship with alcohol. Invite your friends to say Hello Sunday Morning over brunch.

narcissus

I have chosen to bare my soul a little and write about some of the conditioning I have had in my past that has led me personally to drink to excess. 

Before I get into this post, I just want to say that writing these next three blogs has been one of the hardest, soul bearing things I have ever had to do. Especially because I know so many people are going to read it. This really puts the spotlight on my psychological dysfunctionality (both past and present) but it is something that I need to get out. I’m doing this as a commitment to the process of this year and also as a commitment to myself. I have set the intention to not have any psychological conditioning holding me back by the end of this year, so I guess now is as good a time as any to purge that which is holding me back.

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Mt Glorious, last Sunday Morning. (Courtesy of @MarkLobo)
Mt Glorious, last Sunday Morning. (Courtesy of @MarkLobo)      

We’ve just got our mammoth ‘Why do we drink?’ qualitative survey results back (thank you to all those who persevered through it!). Out of it all, there was one word that really stuck out consistently through a large number of the responses – confidence.

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A couple of the girls that work with us – Gaby, Julia and Twist (+ a couple of others from outside FRESH) came up with this great concept for campaign to build awareness for what happens when you binge drink.

Basically – when people get pissed, girls end up acting like guys with their complete lack of self-respect, nonchalance with their appearance and giving out the lovin’ to people they usually wouldn’t. Whereas guys end up becoming girls with their emotional outbursts and need for hugs. 

There is definite potential for a TVC where a guy turns into a girl and vice-versa. They end up with each-other at the end of the night. This can be supported by an experiential campaign with lipstick on the mensroom mirror and a picture of a lady-boy standing up in the ladies. haha.

Check out this article..

concerns

By 8am this Sunday morning I have planed my day put on my phone already. Gym, work, visit grandpa, help grandma, even watching the tennis is written in my calendar. Who the f does that?! haha

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I went with Adam to the GPO to watch Benny DJ last night.

To be honest, I was a bit tired and stressed and my skin decided to break out pretty bad this week, which makes me feel pretty shit about myself. So yeah…good times are sure to be had…

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