Changing the world's relationship with alcohol
One Sunday at a time
More than 6.6 million Australians drink at levels that increase their risk of harm. Yet most people who want to change never access support because of stigma, cost, geography or long waiting lists.
Hello Sunday Morning exists to change that.
Through our free, evidence based digital ecosystem, people can access support the moment they decide they are ready.
Our impact
Hello Sunday Morning helps people make meaningful, lasting changes to their relationship with alcohol, supporting already over 176,000 people. Within three months, members recorded an 85.4% reduction in drinking risk, alongside improvements in psychological wellbeing. These outcomes show how free, anonymous digital support can reach people earlier, strengthen families and reduce pressure on the broader health system.
Since 2016 Daybreak has contributed to an estimated:
1,585 treatment places freed
12,334 GP visits avoided
128 hospital admissions avoided
916 mental health service contacts avoided
118,605 work days returned
Independently verified by Purpose Made.
What we offer
Our connected ecosystem helps people choose the support that's right for them and move between services as their goals, confidence and circumstances change.
The Hello Sunday Morning difference
Unlike traditional alcohol services, we support people before they reach crisis.
✔ Free
✔ Anonymous
✔ No referral required
✔ Available anywhere in Australia and internationally
✔ Designed for moderation or abstinence
✔ Evidence based
✔ Supported by lived and living experience
What our members say
I’m blown away by platforms like Hello Sunday Morning that provide safe spaces like Daybreak. They give you motivation and remind you you’re never alone in this journey
- Daybreak member
It gave me back everything that truly matters: My wife, my work and my beautiful kids. It’s filled me with gratitude and a deep sense of purpose to help others.
- Daybreak member
Drinking was taking everything away, drinking less has given me everything back — and even more than I ever could’ve imagined. I’m making dreams come true that I had once completely given up on.
- Daybreak member
It gave me my life back in the smallest, quietest ways — peace in the morning, laughter that’s real and a heart that’s not numb. It gave me the ability to look people I love in the eye and mean it. And it gave me back a future I didn’t even realise I was losing.
- Daybreak member
For the first time in decades, I feel proud of who I am. For keeping promises to myself. For showing up for me. For being clear-eyed, grounded and present for the people I care about. Cutting back gave me back the ability to actually like the person I am and that’s something alcohol never allowed me to feel
- Daybreak member
Every person deserves support before they reach crisis
Hello Sunday Morning demonstrates what's possible when evidence, technology and lived and living experience come together to make behaviour change accessible to everyone.
Over 176,000 people have already taken that first step.
Tomorrow, thousands more will.
