A statewide campaign to support South Australians to change their relationship with alcohol.
In partnership with Preventive Health South Australia.
What is the Drink Less. Do More. campaign about?
Drink Less. Do More. is a statewide initiative helping South Australians reduce alcohol-related harm with simple, anonymous and evidence-based support delivered by Hello Sunday Morning.
It’s a strengths based, stigma free campaign shaped for South Australian audiences.
No judgement, no labels, no pressure.
The campaign builds early awareness, encourages help-seeking and connects people to free digital tools designed for real life. It offers peer led support for anyone wanting to cut back, take a break or rethink their relationship with alcohol, at their own pace.
The message: Drink Less. Do More.
Australians connect through casual drinking language, “grab a cold one”, “crack a tinnie”. Yet what people often want most are exactly the benefits associated with reducing alcohol: connection, energy, time, clarity and control.
“Drink Less. Do More”. reframes familiar Aussie phrases to highlight what people gain when they reduce alcohol.
More energy. More clarity. More connection. More control. More time for what matters.
How you can help
Government, health, community and workplace partners play a crucial role in reaching more South Australians early. We need your help to:
1. Share the campaign
2. Promote our free tools
3. Integrate into existing programs
Campaign resources
View the campaign videos:
Bottoms up campaign video (15 secs)
Get on the sauce campaign video (15 secs)
Rebecca's story: How drinking less gave her back more (60 sec long form video)
Case study reel v1 sunshine chaser (15 secs)
Case study reel v2 daybreak app (15 secs)
Case study reel v3 daybreak app (15 secs)
Case study reel v4 judement free (15 secs)
Download the promotional materials:
Social caption
Drink less. Do more.
More energy. Better focus. Stronger mornings.
Taking a break from alcohol can give you back more than you expect.
Curious what you’d gain? Download the daybreak app now.
Supported by Preventive Health SA.
Social caption
What do you get back when you drink less?
More presence. More laughs. More moments that actually land.
Getting on the sauce doesn’t have to mean alcohol.
Find out what taking a break can give you back.
Supported by Preventive Health SA.
Newsletter caption
More energy for long lunches.
More connection with the people you’re with.
More moments you actually remember.
Hello Sunday Morning helps Australians explore a healthier relationship with alcohol without judgement or pressure. If you’re curious about what taking a break could give you back, Daybreak is a free app offering tools, support and community.
Download the Daybreak app here: https://hellosundaymorning.org/daybreak-app/
Supported by Preventive Health SA.
Newsletter caption
Cutting back on alcohol isn’t about missing out it’s about gaining more.
More motivation.
More consistency.
More capacity for the things that matter to you.
Hello Sunday Morning’s Daybreak app supports people to take a break, cut back, or reset their relationship with alcohol in a way that fits real life.
Find out what drinking less could give you back at
hellosundaymorning.org/drink-less-do-more
Supported by Preventive Health SA.
Together, we can help more South Australians drink less and do more with support that’s free, peer led, private, practical and designed for real life.
Why this campaign matters
South Australia has some of the highest rates of alcohol use in Australia:
Sources: Think Road Safety South Australian Government report, Australasian College for Emergency Medicine (ACEM), National Drug Research Institute (NDRI) and National Drug Strategy Household Survey 2022–2023.
How Hello Sunday Morning is supporting South Australians to Drink Less. Do More.
Hello Sunday Morning provides evidence-informed, peer led support across metropolitan, regional and remote communities, helping people make changes before issues escalate. Together, these tools help people before drinking becomes a crisis and gives frontline workers a credible, easy referral option.
Supported by
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