Who We Are

Our Mission

We aim to change the world’s relationship with alcohol, one Sunday at a time.

Whether that means abstaining, taking a break, or simply understanding how to have a healthy relationship with alcohol, we’re here to support you and your choice.

4 in 5

Australians see drinking as a problem

59K+

Daybreak app downloads

160K+

Social media & online platform engagements

Years of experience in alcohol change

Our Story

Changing the world's relationship with alcohol, one Sunday at a time.

Hello Sunday Morning was born in 2009 when founder, Chris Raine undertook a year-long experiment to quit drinking. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning signing off with “Hello, Sunday Morning!” Since first extending the challenge to his flatmate, Chris has grown Hello Sunday Morning into a bona-fide health service, with Daybreak as its key offering.

Our Values

Pioneering

We ambitiously innovate. We make good ideas a reality through strategic risk-taking, a future-focus and courageous action. We ‘fail forward’ and see this as learning, and we leverage our learning to help us to work smarter and achieve more.

Empathic

We cultivate awareness. We strive towards greater understanding of ourselves and our membership. Empathy and self-reflection are a daily practice for us as we continuously consider our impact on each other and the community we support.

Authenticity

We adapt to opportunities and challenges in a way that draws upon consistent core values but that considers the impact on self and others. We cultivate and encourage self-reflection so that through knowing ourselves, we can continue to grow both individually and collectively.

Respectful

We provide care with dignity. We protect, honour and respect our membership and acknowledge their value, autonomy and worthiness. We believe that everyone has the right to health and wellbeing and we are deliberately just, non-judgmental and inclusive in all that we do.

Supportive

We believe in everyday kindness. We serve our membership with compassion and we create better outcomes by willingly helping and supporting our members and each other.

Careers

Interested in working with us?
Take a look at the list of roles available.

Our People

Our team are an important part in helping to change the world’s relationship with alcohol.

Our Executive Team

Andy Moore

CEO

Jamie Moore

General Manager

Roger Falconer-Flint

Head of Marketing

Talitha Cummins

Journalist

Nick Buchanan

KRAM

Musician

Maz Compton

Radio Host

Shanna Whan

CEO - Sober in The Country

Tommy Franklin

Dancer

Harold Mitchell AC

Patron

John Rogerson

Director at Avila and Co

Chris Raine

Founder of Hello Sunday Morning

Tony Graham

Head of Product and Technology at Banking and Financial Services Group at Macquarie Group

Tim Duggan

Publisher & Co-Founder at Junkee Media

Dr Deborah Kuchler

Consultant, Speaker, Policy Advisor, Company Director

Ishtar Vij

Director of Public Policy, Google Australia & New Zealand

Anna Cullinane

Head of Finance – Butterfly Foundation

Dr Nicole Lee

Director at 360Edge

Harold Mitchell AC

Chair

Paul Wheelton AM KSJ

Chairman Wheelton Group

Chris Raine

Founder of Hello Sunday Morning

James Fowles

Head of Partnerships at Hello Sunday Morning

Governance

Hello Sunday Morning is a registered charity with Deductible Gift Recipient (DGR) status, all donations made to us are tax deductible. We are regulated by the Australian Charities and Not-for-profits Commission; copies of our Constitution; details of our Board of Directors and financial statements can be found on the ACNC website.