Who We Are
Our Mission
We aim to change the world’s relationship with alcohol, one Sunday at a time.

Whether that means abstaining, taking a break, or simply understanding how to have a healthy relationship with alcohol, we’re here to support you and your choice.
Australians see drinking as a problem
Daybreak app downloads
Social media & online platform engagements
Years of experience in alcohol change

Our Story
Changing the world's relationship with alcohol, one Sunday at a time.
Hello Sunday Morning was born in 2009 when founder, Chris Raine undertook a year-long experiment to quit drinking. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning signing off with “Hello, Sunday Morning!” Since first extending the challenge to his flatmate, Chris has grown Hello Sunday Morning into a bona-fide health service, with Daybreak as its key offering.
Our Values
We ambitiously innovate. We make good ideas a reality through strategic risk-taking, a future-focus and courageous action. We ‘fail forward’ and see this as learning, and we leverage our learning to help us to work smarter and achieve more.
We cultivate awareness. We strive towards greater understanding of ourselves and our membership. Empathy and self-reflection are a daily practice for us as we continuously consider our impact on each other and the community we support.
We adapt to opportunities and challenges in a way that draws upon consistent core values but that considers the impact on self and others. We cultivate and encourage self-reflection so that through knowing ourselves, we can continue to grow both individually and collectively.
We provide care with dignity. We protect, honour and respect our membership and acknowledge their value, autonomy and worthiness. We believe that everyone has the right to health and wellbeing and we are deliberately just, non-judgmental and inclusive in all that we do.
We believe in everyday kindness. We serve our membership with compassion and we create better outcomes by willingly helping and supporting our members and each other.
Our People
Our team are an important part in helping to change the world’s relationship with alcohol.

John Rogerson
Board Chair

John Rogerson
Board Chair
John Rogerson was the Chief Executive of the Australian Drug Foundation (ADF) since 2008 and has over 20 years’ experience in the alcohol and other drugs field. John joined the ADF in 1994 as General Manager of Operations and has had a number of positions in the ADF including Director of Good Sports. He is a member of a number of key advisory groups, including the Australian National Advisory Council on Alcohol and Drugs, National Alliance for Action on Alcohol, International Drug Policy Consortium and the Liquor Control Advisory Council (Victoria). He is a Board member of ReGen and Board Chairman at Hello Sunday Morning.

Anna Cullinane
Director, Chair of Finance, Audit & Risk Committee

Anna Cullinane
Director, Chair of Finance, Audit & Risk Committee
Anna is an experienced finance professional with a passion for the whole of self mental and physical health as a means of taking on life’s challenges. Her current role is Head of Finance at the Butterfly Foundation.
She has over 20 years of experience across a breadth of company sectors holding senior financial and operational roles in established multinational firms and start-up enterprises in Europe, the Middle East / North Africa and Australia and more recently as Head of Finance at a health technology start-up in Sydney. As a Fellow of the Institute of Chartered Accountants of England and Wales and a Graduate of the Australian Institute of Company Directors Anna has extensive experience around governance and fit for purpose systems and processes and providing strategic advice to senior leadership teams and Boards.

Dr Nicole Lee
Director, Chair of Clinical Governance Committee

Dr Nicole Lee
Director, Chair of Clinical Governance Committee
Nicole Lee is Director at leading alcohol and other drug specialist consultancy, 360Edge, and Adjunct Professor at the National Drug Research Institute, Curtin University. She is a member of the Australian National Advisory Council on Alcohol and other Drugs (ANACAD); chair of the clinical governance committee and board member at Hello Sunday Morning; and a member of the Australian drug checking service, The Loop Australia, providing governance and clinical advice. She is also Deputy Editor of the journal Drug and Alcohol Review and Fellow of the Australian Association for Cognitive and Behaviour Therapy (AACBT), serving on state and national committees for nearly 20 years, twice as National President.
Nicole is a psychologist with 30 years clinical and research experience in the alcohol and other drug sector, and has provided key policy advice to state, Australian and international governments, and major health organisations, such as the World Health Organization and the United Nations Office on Drugs and Crime. She has published more than 100 journal articles, guidelines, chapters and books on alcohol and other drug treatment, and is a regular contributor to The Conversation.

Tony Graham
Director, Member of Finance, Audit and Risk Committee and Technology Committee

Tony Graham
Director, Member of Finance, Audit and Risk Committee and Technology Committee
Tony joined Macquarie Group in 1998, and is currently Head of Product & Technology in the Banking & Financial Services Group which is responsible for retail banking, business banking, wealth management and motor vehicle leasing. Prior to joining Macquarie Tony spent ten years as an experienced IT Consultant with Accenture specialising in large technology change programs for large retail financial institutions and government departments (taxation).
Tony currently serves as Chairman of the Board for Macquarie Equities Limited. Tony is a member of the Executive Committee for Macquarie’s Banking and Financial Services Group. He is a member of the Macquarie Group Foundation Board, the philanthropic arm of the Macquarie Group

Ishtar Vij
Director, Chair of Technology Committee

Ishtar Vij
Director, Chair of Technology Committee
Ishtar Vij is a public policy and government affairs practitioner who has held senior roles in public policy, government relations and law in private firms and global ICT player. She advises on strategy and advocates across a broad range of policy areas including media, communications, privacy, security, copyright and technology policy. She has a practical understanding of brand and reputation in competitive markets. Ishtar is currently Director of Public Policy and Government Affairs for Google in Australia and New Zealand. She is also on the board of Next Wave Festival and a member of the Australian Institute of Company Directors.

Dr Fred Hersch
Director

Dr Fred Hersch
Director
Fred is a self declared Global Health Technologist working to transform access to essential healthcare through design led, data driven technological innovation. He is a lapsed software engineer, clinical doctor, public health specialist and ‘failed academic’ with experiences across tech start-ups, clinical medicine, global health research and digital health.
Fred is passionate about harnessing technology to improve access to quality healthcare and was a pioneer in the early days of telemedicine back when a 56k internet connection was blazing fast!
In 2018, Fred landed his dream job working within the research & innovation team at Google Health. As a product/program manager he is working on open source tools for mobile first healthcare systems and research into how AI can improve access to care … anywhere (imagining what’s possible with mobile broadband today!).

Andy Moore
CEO

Andy Moore
CEO
BA (Hons) Business, Master of Public Health (Distinction)
Andy has a successful 20 year track record in senior roles spanning across Europe, Asia and Australia covering policy development, health behaviour change, communications and fundraising. Prior to joining HSM in 2020 Andy was the General Manager Marketing & Communications with the Royal Flying Doctor Service of Australia. There he managed a large team covering digital transformation, communications, brand, fundraising and tourism. He led a significant change agenda at the Flying Doctors, raising revenue to more than double in 4 years and leading organisational digital transformation programs.

Kirsty Walker
Head of Finance

Kirsty Walker
Head of Finance

Jacqui deKievit
Head of Marketing and Development

Jacqui deKievit
Head of Marketing and Development

Jenny Biggin
Head of Technology

Jenny Biggin
Head of Technology

Dominique Robert-Hendren
Head of Clinical Innovation and Digital Health

Dominique Robert-Hendren
Head of Clinical Innovation and Digital Health
Our friends
Our friends are helping us change the world’s relationship with alcohol.
Governance
Hello Sunday Morning is a registered charity with Deductible Gift Recipient (DGR) status, all donations made to us are tax deductible. We are regulated by the Australian Charities and Not-for-profits Commission; copies of our Constitution; details of our Board of Directors and financial statements can be found on the ACNC website.
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