Who We Are

Our Mission

We aim to change the world’s relationship with alcohol, one Sunday at a time.

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Whether that means abstaining, taking a break, or simply understanding how to have a healthy relationship with alcohol, we’re here to support you and your choice. 

4 in 5

Australians see drinking as a problem


Daybreak app downloads


Social media & online platform engagements


Years of experience in alcohol change

Our Story

Changing the world's relationship with alcohol, one Sunday at a time.

Hello Sunday Morning was born in 2009 when founder, Chris Raine undertook a year-long experiment to quit drinking. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning signing off with “Hello, Sunday Morning!” Since first extending the challenge to his flatmate, Chris has grown Hello Sunday Morning into a bona-fide health service, with Daybreak as its key offering. 


Our Values


We ambitiously innovate. We make good ideas a reality through strategic risk-taking, a future-focus and courageous action. We ‘fail forward’ and see this as learning, and we leverage our learning to help us to work smarter and achieve more.


We cultivate awareness. We strive towards greater understanding of ourselves and our membership. Empathy and self-reflection are a daily practice for us as we continuously consider our impact on each other and the community we support.


We adapt to opportunities and challenges in a way that draws upon consistent core values but that considers the impact on self and others. We cultivate and encourage self-reflection so that through knowing ourselves, we can continue to grow both individually and collectively.


We provide care with dignity. We protect, honour and respect our membership and acknowledge their value, autonomy and worthiness. We believe that everyone has the right to health and wellbeing and we are deliberately just, non-judgmental and inclusive in all that we do.


We believe in everyday kindness. We serve our membership with compassion and we create better outcomes by willingly helping and supporting our members and each other.


Interested in working with us?
Take a look at the  list of roles available.

Our People

Our team are an important part in helping to change the world’s relationship with alcohol.

Our Executive Team
Andy Moore
Harold Mitchell AC
John Rogerson
Director at Avila and Co
Chris Raine
Founder of Hello Sunday Morning
Tony Graham
Head of Product and Technology at Banking and Financial Services Group at Macquarie Group
Tim Duggan
Publisher & Co-Founder at Junkee Media
Dr Deborah Kuchler
Consultant, Speaker, Policy Advisor, Company Director
Ishtar Vij
Director of Public Policy, Google Australia & New Zealand
Anna Cullinane
Head of Finance – Butterfly Foundation
Dr Nicole Lee
Director at 360Edge & Adjunct Professor at the National Drug Research Institute
Jamie Moore
General Manager
Roger Falconer-Flint
Head of Marketing
Cam Lazell
Head of Technology
Kirsty Walker
Head of Finance
Talitha Cummins
Nick Buchanan
Maz Compton
Radio Host
Shanna Whan
CEO - Sober in The Country
read more
Tommy Franklin
Harold Mitchell AC
Paul Wheelton AM KSJ
Chairman Wheelton Group
Chris Raine
Founder of Hello Sunday Morning
James Fowles
Head of Partnerships at Hello Sunday Morning

Our friends

Our friends are helping us change the world’s relationship with alcohol.


Hello Sunday Morning is a registered charity with Deductible Gift Recipient (DGR) status, all donations made to us are tax deductible. We are regulated by the Australian Charities and Not-for-profits Commission; copies of our Constitution; details of our Board of Directors and financial statements can be found on the ACNC website.


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