Getting off the train in time

There are many chances to get off the train; you don’t have to wait until the last stop.

In recovery they talk of the ‘yet’s’.  I haven’t lost my job ‘yet’, I haven’t lost my partner ‘yet’, I haven’t lost all of my friends ‘yet’, I haven’t lost my health ‘yet’.  My train stopped at many stations, and thankfully I managed to get off before the last stop.

My blog is about the changes made by an Aussie middle-aged male, from one form to another. As I discovered, these changes were/are mostly within myself. Life didn’t change. My perspective and choices have.  

I’m married with two children, a house, dog, cars in the driveway, toys in the garage, and veggie patch in the garden.

I grew up in metro Melbourne in a loving supportive environment. I went to a good school, university, then into a career that I adored. A career that started with a broom and a forklift licence, and finished with a fancy business card, good remuneration, global travel, area of responsibility crossing continents, cards in my wallet that allowed me to VIP-skip queues (oh, the ego!), and right in the pocket of my passion and interest – The Wine Industry.

Twenty-three years were dedicated to making, selling and promoting wine. Building brands, businesses, developing people, achieving targets; revenues, profits and market shares. I was at the height of my career in an industry I loved, working alongside people I genuinely admire. Wine was my life, my career, my friendship circle, my status, my identity.

For most of this time my relationship with alcohol was ok. It wasn’t until my forties when life’s pressure became apparent, that my use of alcohol turned from enjoyable to medicinal. Over a relatively short period of time I went from enjoying a glass of wine over a meal, to stacking the empty bottles back in my wine rack in the hope my wife didn’t notice the quantity I was consuming. Behind the shiny ‘outside in’ perspective I was breaking down mentally. I had no idea how to get out of it, so I consumed more wine. It made me feel better. It filled an empty hole, it calmed my mind, I could push on.

I’ve always been physically active. I’m one of those weirdos that enjoys running. Road running, bush trail running, running in groups, and on my own for meditation.  Even while I was drinking, I still managed to get myself out of bed and run as part of a running group.  The picture I’m trying to paint here is, that from the outside in, my life looked pretty darn fine.

Well from this perfect ‘picture’, on July 18, 2018 I ended up in Emergency for two days, unconscious and on life support as a result of a complete breakdown. I was sick of fighting the addiction battle and just wanted the noise and pain to stop. How did it get to this…?

Stepping back a bit from that episode, several years earlier during my ‘serious growing-up-adult phase’ – that is, career progression, asset generation, life planning – my use of wine to deal with stress and pressure was directly proportionate to the volume of tasks and achievements in play.

At home I was still a ‘fun’ dad, my family were looked after (financially), my kids had fun with me, we had holidays, participated in activities etc. I may have been guilty of falling asleep early a few times on the couch.

The little voice in my head told me this wasn’t sustainable, and something had to change. I just didn’t really want to (yet).

My marriage was starting to have problems. My ‘distance’ or lack of presence was impacting us. My wife would try and connect, and I would retreat into myself and consume. I am not a good communicator or expresser of emotion. I deploy a business-type façade in all aspects of my being. Strong face, stand up straight, push forward, solve problems, NEXT! This might work in business, but it sure as hell doesn’t work in a marriage. And it sure as hell doesn’t work within a relationship I’ve never really nurtured, that is, the one with myself.

I owned up to it. Christmas 2017 – I’m drinking too much and I need help. This was the start of the next phase. Sobriety, drink, lie, cover up, sobriety, drink, don’t get caught, get caught, lie, hide.

Finally, after 18 months of trying and failing, after hospitalisation and rehab, and more work on myself, I got it, and want it. In the early days when I made the decision to heal and work hard on recovering, I knew from trying on my own, succeeding, then failing (repeatedly), that I absolutely could not do this alone. I needed professional and peer help. So I sucked up that ego I spoke of earlier and simply listened and did what I was told, not what I wanted to do. This was not easy. Professional help dealt with aspects such as depression and anxiety, and peer help (such as Alcoholics Anonymous’ 12-step program) guided my recovery. In addition to these resources I now include online peer groups.

With these tools I am now able to practise gratitude, mindfulness and empathy intuitively on a daily basis, with a clear mind and focus.  This gives me the strength in my defence not to pick up a drink.

I’m so fortunate that my wife supported me through this journey. I know it wasn’t easy for her but we have grown so much stronger together and now have a scar we can talk about. I made the decision early on to share my vulnerabilities and challenges with friends and family; I really believe this kept me accountable. While in the rehab hospital my running group would meet me three times a week and run with me. The hospital staff had never seen anything like it. The perception that I would be lonely through this journey couldn’t have been more wrong. People stepped up (often not the ones you would expect) and every time I spoke of my battles it would open up a conversation ‘my brother/aunt/Mum/friend is struggling with alcohol too’. Being vulnerable is very hard but can be so rewarding when you can see you are helping others.

My life looks entirely different now. Staying in the wine industry wasn’t an option for me. I remember the moment when my wife came to me and suggested we start our own business making non-alcoholic drinks. It was like all of the lights were turned back on. That passion and sense of purpose returned. I was excited to put into use all of the knowledge and skills I had learnt in my previous working life. 

My mental and physical health are so much better than they have been for years. I have a clarity of mind and perspective that has been missing.  Over time, the removal of alcohol from my life removed also the depression, anxiety and insomnia.  I am now fully present with my family and friends. I still fall asleep occasionally on the couch, but it’s from genuine activity exhaustion and I’m okay with that.

Jason Quin

Jason Quin is the Co-Founder of ETCH Sparkling.

Jason and his wife, Andy, launched ETCH Sparkling last year. ETCH is short for Every Time Choose Health. ETCH is also on Instagram and Facebook @etchsparkling


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  • You are a shining example to everyone. But most of all you are authentic, your wife and children are very – very lucky to have a real person in their lives, to show them what real strength of character can achieve. I wish you and your family all the best for the future.

    Regards Jamie L

    By Jamie Lawson
    June 4, 2020
    • I endorse the above comments wholeheartedly. I can’t congratulate you enough, along with your wife who obviously has also suffered a lot along the way.

      By Geraldine Donnelly
      June 4, 2020
  • Beautiful story .. gratitude turns the tides..thank you for sharing.

    By Suze Kennedy
    June 4, 2020
  • Well done Jason.

    I’m still struggling with my demons & ive fallen off the band wagon a few times. Your story has given me hope again. I’ll keep you posted.

    By Natalie
    June 4, 2020
  • Hi there I bought a carton of Etch drinks, I had them delivered a while back and enjoyed two of them the other night. They are delicious and I recommend to everyone to try them – a great swap out for wine o clock at the end of a busy day!
    Your story is an inspiration and I love the etch meaning. Well done and thanks.

    By Hello
    June 4, 2020
    • Every non alcoholic wine I have ever tried has been sickly sweet – like drinking cordial! I cant drink sweet drinks. Are the ETCH wines dry in taste?

      By Lee R
      September 24, 2020
      • Not dry, exactly, but they taste great, especially the lime/zest. I’ve tried several now, and these are the best.

        By Patricia Southgate
        October 27, 2020
    • What an amazing story. Thanks so much for sharing Jason and being so open. No doubt you are inspiring many others who are at a point where you once were. Congratulations. 👍

      By Brett Kruger
      November 21, 2020
  • Your story is so relatable . Thankyou for your honesty . Hopefully I will get to where you are soon because I am so over the control wine has with me . You have provided me with hope .

    By Sue
    June 4, 2020
  • Good job, thank you for sharing.

    By Rachel
    June 4, 2020
  • Great story
    Well done and stay strong

    By Shawn
    June 4, 2020
  • Bravo Jason … it feels good doesn’t it.. to be self caring and proud. I’m about to order a mixed dozen. Cheers Ardleigh

    By Ardleigh Cleveland
    June 4, 2020
  • I can completely connect with where you are coming from. My life also looked spectacular from the outside, lots of international travel, a successful business, and a home. But both my wife and I were riddled with this insidious growing addiction. We both had to get clean at the same time so that one did not keep pulling the other down. It took seven years to get clean together, but we made it. Life is so much more enjoyable now that we live in reality. No more waking up with a blackout memory or a bucket load of remorse.

    By James R
    June 4, 2020
    • Hi Jason,
      After reading your story I felt like it was a mirror image of my own life. The lies, the sneaky drinking habits, the healthy habits, and the guilt.
      My biggest issue with giving up is how to deal with social occasions with family and friends. I can go a day, a week or two without drinking but as soon as a social occasion comes along, boom!, back to old habits.

      By Andrew
      March 10, 2021
  • Jason what a story and thank you for sharing. I was the daughter of an alcoholic. I always wished my mum would be able to beat the horrid demon in the bottle.
    Being clean of alcohol is such a gift to yourself, your wife and Especially your children. And then to start a business promoting non alcoholic drinks. Good on you both. Warm wishes for a fabulous future…🙏🏻🦋x

    By Narelle
    June 7, 2020
  • Incredibly inspiring. Thank you for sharing it. As you yourself used the online community as a source of support, you know how helpful stories like this are to people like me who are still trying to get off the train. Thank you so much.

    By Karyn
    June 11, 2020
  • Dear Jason.
    Goodness me, sitting here hung over yet again ,filled with remorse for sneaking wine whilst at work (hospitality industry) last evening,I felt that I had written. Your words!!!
    Ditto your feelings on expressing emotions to loved ones, ditto hiding empty bottles and more idiotic scenarios of trying to beat the system,whilst not getting found out.

    By David
    June 18, 2020
  • What a great story and heartfelt message for everyone. Thanks for sharing I could appreciate your stress and hope things work out well.

    By John Wickham
    July 3, 2021
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